Aetrex is a leading global brand specializing in orthopedic footwear and insoles, renowned for its signature arch support technology that ensures proper foot alignment and helps prevent common issues like plantar fasciitis and flat feet.
Arassa Nusga set out to achieve the following: develop an online store — a user-friendly e-commerce platform for selling Aetrex orthopedic shoes and insoles in Turkmenistan, fully integrated with the Akinsoft ERP system to automate inventory management, order processing, and sales workflows.
Arassa Nusga successfully delivered on the objective:
We launched a fully functional Aetrex online store with an intuitive interface that makes it easy for customers in Turkmenistan to browse the full range of orthopedic footwear and insoles and complete purchases effortlessly. The platform is seamlessly integrated with the Akinsoft ERP system, ensuring real-time data synchronization across stock, orders, and sales.
This new digital channel has significantly strengthened Aetrex’s presence in the local market, reflecting the brand’s commitment to innovation, exceptional customer experience, and promoting foot health through modern, accessible solutions.