On May 10, the “Business on the Pulse” forum was held in Ashgabat, organized by Arassa Nusga and Lotta Business Group with the support of the EBRD.
The event brought together representatives from trade, distribution, manufacturing, and service sectors.
The focus was on key topics: how technologies drive business growth, streamline process management, and maintain control during scaling. Special attention was given to real-world case studies of ERP, CRM, and BI system implementations. Entrepreneurs shared their experiences transitioning from manual management, while consultants discussed mistakes and lessons learned from implementing accounting systems.
“The forum made it clear: if a business faces challenges at a certain stage of development, it’s not because we’re doing something wrong. It’s simply that as a business grows, manual management becomes impossible.”
“I realized what I need to do to stay informed, even during business trips,” noted forum participants.
These concerns united companies from entirely different sectors.
“These are typical symptoms of companies that have outgrown manual management. A business cannot grow on intuition alone. It needs tools: transparent accounting, analytics, CRM, and systematic processes,” commented Alexander Petrosov, Director of Arassa Nusga.
Key conclusion
Digitalization is not a trendy fad but a necessity for a company’s development and growth.
Today, businesses must be transparent, manageable, and flexible to seize market opportunities rather than lose them. The forum demonstrated that businesses in Turkmenistan are increasingly adopting a systematic approach.
This aligns fully with the national digital development strategy, and the private sector is striving to keep pace.
Arassa Nusga is committed to business development and offers:
- Free express process diagnostics
- Demonstrations of digital solutions tailored to your business sector
Arassa Nusga — your partner in systematic business growth through technology.
Sign up for a free diagnostic:
Sign up
